Chè chị Ba - 2022

Introduction

Chè chị Ba is a local sweet dessert brand in HCM. With the mission to bring the best out of Vietnamese's sweet dessert, Chè chị Ba focused on choosing the best ingredients combined with a secret technique. Take a sip of Chè on a sunny day.

Concept

Highlighting the ideas of connect, the "C" and "H" connected to embrace the idea that each bowl of sweet dessert connects people with people, traditional and modern, keeping the traditional value for the future generation.

In visualizing the making of Chè, the brand's main type treatment recall all ingredients floating inside of Chè bowl. It's also a stack of bowls in the old day people used to showcase their Chè.

Client: Che chi Ba
Art direction, brand design: Taine

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